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At it’s core, Ed Hardy is a celebrity-driven lifestyle fashion brand that honors the classic American tattoo as an art form. Seen on a multitude of superstars from pop icon Madonna to NBA powerhouse Dwight Howard, the brand has an ever-extending reach into the worldwide consciousness. The label has infused everyone from high-profile personalities to the farthest reaches of the globe with a desire to own a piece of the Ed Hardy lifestyle.

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